Taylor Price, also known as @PricelessTay, is a Gen Z financial educator aiming to close the financial literacy gap for young adults. With a graduate degree in finance and management, she has built a multi-platform brand with over a million TikTok followers and active communities on Instagram and YouTube.

At 25, Price founded Fifecta, an online platform to help Gen Z automate savings, understand investing, and gain confidence in managing their money. She emphasizes that financial literacy is not just about building wealth but also personal empowerment, enabling individuals to stop settling in jobs, relationships, and finances.

Price discusses the importance of compound interest and starting investments early. She highlights the Roth IRA as a powerful tool for young people, allowing for tax-free growth over decades. Gen Z’s view of financial success differs from previous generations, prioritizing flexibility, experiences, and autonomy over traditional markers like homeownership.

For Gen Z, financial freedom means owning your time, not just a house. Price introduces the concept of “Coast FI,” where early investments can lead to financial security without the need for continuous contributions. She believes in redefining retirement, focusing on purposeful work and staying engaged with the community for a fulfilling life.

Price’s long-term vision is to make financial literacy universal, ensuring every young person understands money management before facing debt. She aims to empower individuals with the knowledge and tools needed for financial independence and success. Financial education should not be a privilege, but a fundamental right for all.

Read more at Yahoo Finance: Personal-finance superstar Priceless Tay says just two money decisions can nail retirement success