The Kraft Heinz Company (NASDAQ: KHC) has been described by Jim Cramer as having “bad brands” that the new consumer isn’t buying. Cramer advised against investing in KHC due to its poor brand performance.

Kraft Heinz produces a variety of food and beverage products under popular brands like Kraft, Heinz, Oscar Mayer, and Philadelphia. The company is reportedly planning to break up, keeping faster-growing brands like Heinz Ketchup and Philadelphia Cream Cheese while separating slower-growing brands like Oscar Mayer and Velveeta cheese.

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Read more at Yahoo Finance: Jim Cramer Says “The New Consumer Just Isn’t Buying Kraft Heinz”