Amazon has launched a pilot program for ultra-fast delivery in Seattle and Philadelphia, delivering groceries and household items in as little as 30 minutes. The service costs $3.99 for Prime members and $13.99 for non-Prime members, with an additional charge for orders below $15.

Amazon Now operates from urban micro-fulfillment centers, using Amazon Flex workers to deliver essential items quickly. The service is expanding after a successful launch in the United Arab Emirates, where customers receive everyday essentials in just 15 minutes. Small specialized facilities optimize product selection based on hyperlocal demand.

Shoppers in Seattle and Philadelphia can access the 30-minute delivery option on the Amazon app and website, selecting from thousands of products like food, electronics, and medicines. Amazon’s focus on convenience-store items may be low margin but encourages repeat buyers and drives traffic to its website, benefiting the overall business.

Read more at Yahoo Finance: Amazon tests 30-minute delivery in two US cities