The European Commission is closely monitoring Google’s plan to address competition issues in its adtech sector following a 2.95 billion euro fine. Officials will assess if the proposed solutions truly resolve conflicts of interest within the adtech supply chain where Google is heavily involved.
Details of Google’s proposal remain undisclosed, with no clear deadline for the review process. However, spokesperson Arianna Podesta emphasized its priority. If deemed insufficient, the EU may consider more stringent measures, potentially including the breakup of Google’s adtech operations.
Read more at Nasdaq: EU Reviews Google’s Proposal To Address Adtech Antitrust Violations
