Boston-based Advent International has acquired 149,380,246 shares in NIQ Global Intelligence plc, valued at $2.35 billion, making it the fund’s largest holding. This represents 47.23% of the fund’s assets under management, according to a filing with the SEC dated November 14, 2025.

NIQ Global Intelligence plc operates globally with over 38,000 employees, providing AI-powered consumer insights for brands and retailers. Despite market reaction to financial pressures, NIQ remains a key player in global consumer decision-making. The company’s future success hinges on converting its data into consistent cash flow and reducing debt.

Advent International’s decision to heavily invest in NIQ signals confidence in the company’s value. As NIQ operates at the core of consumer behavior analysis, its platform influences brand strategies and market visibility. The company’s global presence and data-driven approach give it a competitive edge in the industry.

Read more at Yahoo Finance: Advent International Makes NIQ Its Top Holding in a $2.35 Billion Bet