- Retail and e-commerce companies saw a surge in online sales this Black Friday, reaching a record $11.8 billion in e-commerce spending in the U.S. This trend is expected to boost profits for platforms like Shopify, Amazon, and eBay, as well as ETFs holding these companies.
- The success of Black Friday sales was driven by consumer shift to digital platforms, with AI and BNPL services playing a key role. U.S. e-commerce sales exceeded forecasts, with $79 billion spent globally and $18 billion in the U.S. Shopify merchants alone generated $6.2 billion in sales on Black Friday.
- Investing in ETFs provides a diversified approach to capitalize on the digital retail trend, offering exposure to a basket of e-commerce, retail, and technology stocks. ETFs like EBIZ, ONLN, and RTH are poised for growth, with strong performance leading up to and during Black Friday.
- The Global X E-commerce ETF (EBIZ) offers exposure to 41 companies in the e-commerce sector, with top holdings including Shopify and Alibaba. ProShares Online Retail ETF (ONLN) focuses on companies at the forefront of e-commerce, with top holdings in Amazon and Alibaba. VanEck Retail ETF (RTH) includes top retailers like Amazon and Walmart.
- These ETFs have shown growth leading up to Black Friday and throughout the year, presenting an opportunity for investors to capitalize on the digital retail revolution. With fees ranging from 35 to 58 bps, these ETFs offer a cost-effective way to gain exposure to the booming e-commerce sector.
Read more at Nasdaq: ETFs Poised to Gain From Black Friday’s $11.8B Online E-Commerce Sales