Cracker Barrel shares have dropped over 60% since reaching a high in July. Revenue and comparable store sales have declined, leading to a cut in the full-year outlook. The company’s stock hit its lowest level since 2009 due to backlash from a logo change and restaurant revamp. Adjusted loss per share was 74 cents.

CEO Julie Masino noted “unique and ongoing headwinds” facing the company. Cracker Barrel adjusted operational initiatives, menu, and marketing to improve food quality and customer experience. The chain faced customer backlash earlier in the year after changing its logo and menu, prompting a return to the original logo and menu offerings.

The company revised its full-year adjusted EBITDA outlook to $70-110 million from $150-190 million. Revenue is now projected at $3.20-3.30 billion, down from $3.35-3.45 billion. Cracker Barrel shares continue to plummet, losing over 60% of their value since July.

Read more at Yahoo Finance: Cracker Barrel Is Still Feeling the Effects of Its Rebranding Debacle. Stock Hits Lowest Level Since 2009.