CTV (Connected TV)

1. “This relentless focus on profitability and growth allows us to keep investing in innovation, ensuring we are always bringing the best possible value to our clients, whether it’s our game-changing Kokai launch or new approaches to identity and authentication for the open Internet.”
2. “Shifts in our nearly $1 trillion global advertising market are not dissimilar from shifts in all large markets, including the equities markets.”
3. “The Trade Desk, it is an opportunity to win share.”
4. “Our platform is set up to make the most of any signal that can help advertisers drive relevance and value.”
5. “HP started using UID2 for CTV campaigns on Disney and Hulu, Disney being a notable and early adopter of UID2.”
6. “CTV continues to be the fastest growing channel at scale for The Trade Desk.”
7. “It is not a coincidence that our growth in 2023 was driven by ongoing strength in CTV and continued leadership through strong and expanding partnerships in retail and retail media.”
8. “In Q4, CTV again represented our fastest growing channel at scale around the world, with particularly strong growth internationally.”
9. “From a scale channel perspective in Q4, video, which includes CTV, represented a mid-40s percentage share of our business and continues to grow as a percentage of our mix.”

UID2

1. “With UID2, Kokai, and advances in AI in our platform, we now do this more effectively than ever before.”
2. “HP started using UID2 for CTV campaigns on Disney and Hulu, Disney being a notable and early adopter of UID2.”
3. “And it’s no coincidence that they have been among the earliest and most enthusiastic adopters of UID2.”
4. “We’ve seen a rapid uptick in adoption of UID2 and EUID as a new identity currency for the open Internet from advertisers, publishers, and everyone who serves them.”

OUTLOOK

1. Anticipation of strong spending in key areas such as CTV (Connected TV) and retail media.
2. An estimated Q1 revenue of at least $478 million, indicating a year-over-year growth of 25%.
3. Projected adjusted EBITDA for Q1 to be approximately $130 million.
4. Plans to continue investing in the business and to grow headcount efficiently, aiming for a headcount growth rate slower than revenue growth.
5. An ongoing strategy to balance strong top-line growth with profitability, managing the business to leverage investment opportunities while maintaining flexibility for margin improvement.