People are adjusting their food budgets, impacting retail chains like Kroger. Dollar General and McDonald’s see growth with higher-income customers. Consumers are shifting behaviors due to inflation fears, with 60% watching spending. Surveys show changes in shopping habits, with 73% changing buying habits after price increases. CEOs are observing value-focused shopping trends and increased coupon usage.

Read more at Yahoo Finance: Kroger CEO flags alarming shift in how customers shop