From Nasdaq:

Meta Platforms Inc. (META) releases new guidelines for small businesses advertising on Facebook and Instagram to avoid Apple Inc.’s (AAPL) 30% transaction fee on boosted posts in iOS apps.

Businesses are advised to purchase ads via web browsers instead of Facebook and Instagram iOS apps to prevent prepayment for campaigns and Apple’s commission on boosted posts.

Apple’s updated policy mandates its 30% charge on boosted social media posts, affecting small businesses that rely on this tool for marketing, which could be removed if non-compliant.

Meta Platforms and Apple’s dispute extends beyond boosted posts to Apple’s 2021 privacy changes, predicted to cause a $10 billion revenue loss for Meta in 2022. Tensions are escalating in 2024 as Meta criticizes Apple’s recent actions.



Read more: Meta Announces Guidelines To Avoid Fees Imposed By Apple For Boosted Posts