Crypto platforms face challenges in retaining new users, as data shows sustained engagement is rare. Polymarket’s retention outperformed 85% of protocols, highlighting an industry-wide issue with weak usage sustainability. Prediction markets offer a solution, linking engagement to real-world events and reducing the need for incentives to maintain activity.

Major crypto entities like Coinbase, Gemini, Phantom, and Bitnomial Clearinghouse are venturing into prediction markets. Coinbase is set to launch tokenized equities and prediction markets, while Phantom partnered with Kalshi for event-based trading. Bitnomial received CFTC approval, and Gemini launched an in-house prediction market across all 50 US states, aiming to offer a comprehensive user experience.

Read more at Cointelegraph: Crypto Retention Data Reveals Why Platforms Struggle to Keep Users