A record 158.9 million consumers shopped on “Super Saturday” before Christmas, per NRF. This number is up 1.1% from last year and beats the previous record. Retailers may benefit from this surge, supporting earnings and ETFs tied to consumer staples and retail benchmarks.

Consumers are focusing on quality gifts over discounts this holiday season, despite economic challenges. S&P Global Ratings projects a 4% increase in holiday sales in 2025, primarily driven by higher prices. Analysts caution that gains will stem from prices, not increased spending, due to economic uncertainties.

ETFs like RTH, ONLN, EBIZ, and FSTA may benefit from the current shopping trend and moderate growth expected in retail sales in 2026. These ETFs offer exposure to retailers like Walmart and omnichannel leaders like Amazon, poised to withstand any slowdowns in consumer spending.

For investors looking to bolster their portfolio, ETFs like RTH, ONLN, EBIZ, and FSTA could be valuable additions. These funds offer exposure to top retailers like Amazon, Walmart, and Costco, with growth potential in the evolving retail landscape. Consider these ETFs amidst the record Super Saturday shopping spree and projected retail sales growth next year.

Read more at Nasdaq: ETFs to Gain as an Estimated 159M Shoppers Flocked to “Super Saturday”