Tubi achieves profitability by attracting younger audiences willing to watch ads, making up 2.1% of total streaming minutes in November. With 100 million monthly users, Tubi offers over 300,000 titles, appealing to millennials and Gen Z. Tubi’s success highlights a shift towards cheaper, ad-supported streaming options amid rising subscription costs.
Fox’s Tubi hits profitability for the first time, reporting 27% revenue growth and a 18% increase in total view time. Fox CEO Lachlan Murdoch aims for Tubi to become a significant earnings contributor. Tubi’s success contrasts with media peers’ struggles, with Fox’s stock up 40% this year.
Free streaming service Tubi gains popularity as consumers like Paige Bulera prefer cost-effective options without subscription frustrations. Tubi offers a diverse library of content, including the largest collection of horror titles. With strong engagement, Tubi competes with ad-supported platforms like Pluto and The Roku Channel. Tubi’s selection process makes viewers more inclined to watch ads, leading to a more laid-back experience. Fox’s TV advertising revenue is up 6% due to Tubi’s growth, appealing to younger generations. Tubi for Creators was launched to give creators a pathway to Hollywood, attracting new, younger audiences with successful shows like “Sidelined 2.” Gen Z and millennial viewers on Tubi are a selling point for advertisers, with older shows like “Columbo” also popular.
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1. Apple announces new iPhone 13 models with improved cameras, 5G capabilities, and faster processors. Prices start at $699 for the iPhone 13 mini and $999 for the iPhone 13 Pro.
2. The Federal Reserve announces plans to begin tapering its bond-buying program in November, signaling a potential interest rate hike in 2022. The decision comes amid concerns about rising inflation.
3. Tesla’s stock falls 4% after CEO Elon Musk tweets about challenges in the supply chain and production delays for the new Model S Plaid. The company also faces scrutiny over its handling of employee safety concerns.: Free streaming service Tubi is rivaling major players for viewership