Avantis Investors, a six-year-old firm part of American Century Investments, has surpassed $100 billion in assets under management in a short time. The firm’s growth has been driven by the rise of actively managed ETFs, with its assets doubling in the past year and a half. Year to date, Avantis has seen $28 billion in net new money, with a focus on fee-conscious investors and efficient vehicles.

Over 90% of Avantis’ assets are in its ETFs, with standout performers like the US Small Cap Value ETF (AVUV), up 9% this year, and the Emerging Markets Equity ETF (AVEM), up nearly 30%. The company’s success is also attributed to its cost-effective strategies, with expenses lower than the category average. Avantis has become the fourth-largest active ETF issuer, with AVUV, AVEM, and AVDV ranking among the largest actively managed ETFs in the US market.

American Century’s success with Avantis is not to be confused with other companies using the Avantis name, like Avanti’s Ristorante or Avantis Education. The recent lawsuit filed against a leveraged crypto-traded platform with the same name highlights the popularity of the Avantis name. The success of American Century’s Avantis is a testament to its unique strategies and efficient vehicles, standing out in the competitive ETF landscape.

Read more at Yahoo Finance: American Century’s Avantis Crosses $100B AUM