Pudgy Penguins showcased animated characters on Las Vegas Sphere’s exterior screens during Christmas week. The NFT project, acquired by Luca Netz for $2.5 million in Ether, expanded into physical toy production to boost revenue, expecting to end the year with an estimated $50 million in revenue. The project also leverages Instagram marketing with around 2 million followers.

The NFT market faced challenges in 2025, with first-quarter transaction volumes dropping 63% year over year to $1.5 billion. By December, the total NFT market capitalization fell to about $2.5 billion, its lowest level in 2025. Despite the downturn, some projects, like Pudgy Penguins, managed to remain resilient.

Courtyard, a platform linking real-world collectibles to onchain tokens, processed over 230,000 transactions and generated around $13.9 million in sales in the past 30 days. Courtyard CEO emphasized using blockchain as a tool, not a destination, to enhance the experience of underlying assets.

Read more at Cointelegraph: Pudgy Penguins Bring NFT Characters to the Las Vegas Sphere