Amazon’s stock performance in 2025 has been lackluster, only up 6% compared to the S&P 500’s 18% increase. Layoffs and slowing sales growth in AWS contribute to the negative sentiment. Despite this, some analysts predict a 50% upside potential for Amazon, with catalysts like AWS growth and new AI chips driving optimism.

Analysts remain bullish on Amazon, with a majority rating the stock a Strong Buy or Buy. Street target price suggests a 27% upside potential. However, Main Street is more skeptical, with 96% of users predicting little change by January 2026. JPMorgan analyst projects a 30% upside potential, citing Amazon’s diverse revenue streams and growth opportunities.

Amazon’s new $38 billion cloud services deal with OpenAI is seen as a potential boost to revenue. Anmuth highlights Amazon’s diversified revenue streams, growth opportunities, and attractive valuation. Despite challenges, the stock remains on some analysts’ top picks lists for 2026.

Read more at Yahoo Finance: Why Amazon stock could have nearly 50% upside in 2026