Lionsgate Studios Corp. (NYSE:LION) saw a 12.03 percent increase last week, reaching a new 52-week high in the Christmas rush without new catalysts. The company partnered with FreeWheel for ad facilitation on its FAST channels in the US, offering premium inventory to buyers programmatically through the FreeWheel SSP.

Lionsgate Studios Corp. (NYSE:LION) Head of Global Channels Chase Brisbin praised FreeWheel as the exclusive technology partner for its ad-supported FAST business. The move aims to make channels more accessible to advertisers seeking culturally relevant content. Programmatic buyers can now access LION inventory through FreeWheel SSP, including the 50 Cent Action Channel.

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Read more at Yahoo Finance: Lionsgate (LION) Soars 12% Amid Christmas Rush