CEOs of AI startups in California, like Browser Use and Sonatic, are promoting a culture of extreme work hours, reminiscent of the dot-com boom. This grind culture is driven by the urgency to capture the AI market within a limited window of opportunity, pushing young founders to compete with Chinese counterparts.

The concept of “996” is prevalent in job listings, reflecting the demand for hyper-dedicated employees willing to work long hours. This ethos, championed by figures like Elon Musk and Jack Ma, has sparked debates on work-life balance and the impact on health and productivity.

In response, Gen Z workers are embracing alternative movements like “lying flat” in China and “quiet quitting” in the U.S. These movements prioritize personal well-being over relentless striving for success, challenging the traditional work ethic upheld by AI startups and tech giants.

While some employees see the potential for lucrative stock options as a reward for their dedication, others question the sustainability and health consequences of such extreme work practices. Evidence suggests that long hours may lead to adverse health outcomes and diminishing returns on productivity, raising concerns about the effectiveness of the 996 culture in driving innovation.

Read more at Yahoo Finance: AI startups push 72-hour weeks, reviving China’s ‘996’ culture to stay ahead