Meta is testing a basketball-themed mini-game for Threads chats, aiming to boost engagement. The feature is still in early development and not available to the public yet. This move could give Threads an advantage over competitors and bring it closer to Apple’s Messages multiplayer games. The company is experimenting with various new features to enhance Threads.

Despite having 400 million monthly users, Threads lags behind X in the U.S. Meta’s efforts to expand Threads with new features like improved Communities and disappearing posts aim to attract more users. The company is working on enhancing engagement on Threads through experiments like in-message games. The success of this prototype could impact Threads’ competitiveness in the market.

Read more at Nasdaq: Threads Tests In-Chat Games As Meta Experiments With New Engagement Tools