Roku (ROKU) stock hits new high, up 41% in past year, outperforming Netflix (NFLX). Platform segment drives growth through digital advertising and streaming services. Devices segment expands user base. Rising user engagement boosts ad revenue and partnerships. Digital ad trends favor Roku’s growth outlook for 2026.

Financially, Roku excels with strong Q3 results, driving platform revenue growth. Streaming hours rise, increasing ad momentum. Double-digit revenue growth and margin expansion projected for 2026. New advertising tools target diverse clientele. Partner ecosystem expands. Premium subscriptions and recent acquisitions bolster streaming services.

Roku’s strategic content approach includes launching new service “Howdy” for niche market. Strong financial performance, user engagement, ad tools, and content strategy fuel growth outlook for 2026. Analysts maintain “Moderate Buy” rating. Roku poised for solid revenue and margin growth, offering potential stock catalyst.

Read more at Yahoo Finance: Will Roku Dominate Streaming Stocks in 2026?