U.S. Secretary of Health and Human Services Robert F. Kennedy Jr. unveils new federal dietary guidelines, urging higher protein consumption and reduced processed food intake, which could impact restaurant choices for Americans. Some in the industry, like fast-casual chains Sweetgreen and Chipotle, welcome the changes, aligning with Kennedy’s “Make American Healthy Again” movement.

The National Restaurant Association backs the new guidelines, emphasizing flexibility and consumer choice. However, concerns remain about potential impacts on dining out preferences and affordability. Lobbying groups, like the International Franchise Association, appreciate the nuanced approach to avoid excessive price increases for restaurants.

Sweetgreen and Chipotle, which saw setbacks in 2025, applaud the new guidelines emphasizing whole, unprocessed foods. Chipotle introduces a High Protein Menu aligning with the recommendations for high-quality protein and whole ingredients. Industry reactions vary, with Kennedy’s advocacy for whole foods challenging fast-food chains like McDonald’s.

Read more at CNBC: RFK Jr.’s new food guidelines could help Chipotle and Sweetgreen