Dhruv Arora, founder of Singapore-based fintech platform Syfe, challenges traditional saving habits in Asia by offering investment options to combat inflation and low interest rates. Asian households are slowly embracing stock markets, with a shift towards higher-yield investments predicted by HSBC economists. Fintech apps like Syfe are catering to a growing interest in wealth management among Asian users, offering diverse investment options. Despite starting during the COVID-19 pandemic, Syfe has expanded to new markets, reaching profitability and securing funding. Arora aims to bring Syfe to North Asia and the Middle East to serve the “mass affluent” population.

Read more at Yahoo Finance: Asian households still save as much as half their wealth in cash. Fintech platforms like Syfe want to change that