Commerce, the parent company of BigCommerce and Feedonomics, endorses Google’s new Universal Commerce Protocol (UCP). UCP creates a common language for agents and systems to work seamlessly throughout the shopping journey. This collaboration ensures merchants can reach customers across the AI ecosystem efficiently. Google will soon enable a new checkout feature on product listings, allowing shoppers to buy directly from US retailers and Commerce merchants on Google. The partnership aims to streamline agent-driven shopping and boost product visibility and conversion rates within the Google ecosystem. This endorsement builds on the ongoing collaboration between Commerce and Google, utilizing Feedonomics-powered data enrichment.

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