According to Counterpoint, Apple has taken the lead in the global smartphone market with a 20% share in 2025. This puts them ahead of other major competitors in the industry. The company’s market share has seen significant growth over the past year, solidifying their position as a top player.

Apple’s success can be attributed to the popularity of its latest iPhone models, as well as its strong brand reputation and loyal customer base. The company’s focus on innovation and user experience has helped them maintain a competitive edge in the market. With a diverse product lineup and strong sales performance, Apple continues to dominate the smartphone industry.

Counterpoint’s data also reveals that Apple’s market share is expected to continue growing in the coming years. The company’s strong performance in key markets around the world has positioned them for further success. With a combination of premium devices and affordable options, Apple is well-positioned to maintain its lead in the global smartphone market.

Read more at Investing.com: Apple leads global smartphone market with 20% share in 2025, says Counterpoint