World Liberty Financial, connected to the Trump family, has launched World Liberty Markets, a cryptocurrency lending platform supporting major digital assets like ETH, BTC, USDC, and USDT. The platform includes USD1 stablecoin and WLFI token, with plans to add more collateral like tokenized real-world assets. Market cap stands at $3.4 billion.

World Liberty recently applied for a national trust bank charter to expand the use of USD1 in cross-border payments. The move comes as interest in crypto borrowing and lending grows, driven by regulatory clarity and industry maturity. Improved transparency and risk controls aim to prevent failures seen in past market cycles.

DeFi lending protocols have seen increased activity, with a surge in October. Nexo offers zero-interest borrowing for Bitcoin and Ether holders, reflecting ongoing demand for collateralized credit. Babylon secured $15 million from a16z Crypto to expand its Bitcoin-native lending infrastructure, indicating growing investor interest in blockchain-based lending markets.

Read more at Cointelegraph: World Liberty Financial Enters Crypto Lending with USD1 Stablecoin