Aldi plans to open over 180 stores in the U.S. this year, expanding aggressively. Known for low prices and private brands, Aldi has become the third-largest grocer in the U.S. Last year, it opened nearly 200 locations, totaling 2,614 stores as of December 31. Aldi will also relaunch its website and enter Maine.

AlixPartners survey shows a decline in grocery spending at traditional channels, especially among affluent households and younger shoppers. Discounters like Aldi, Walmart, and Costco are attracting customers with lower prices on quality products. Aldi’s market share remains small at 2.8%, but its store traffic rose over 50% from 2019 to 2024.

Aldi’s unique approach includes smaller stores, a heavy emphasis on private labels, and a curated selection of merchandise. Over 90% of its assortment comes from private-label items, offering efficiency and savings to shoppers. Despite its smaller size, Aldi’s stores provide a fun shopping experience with rotating limited-time items.

For loyal customers like Emily Curtis, Aldi’s no-frills approach and private-label emphasis are attractive. Curtis, who grew up on off-brand cereals, has been shopping at Aldi since college. Even battling traffic to get to the store, she appreciates the savings and unique items like Aldi-themed clothing and limited-time sauces.

Read more at CNBC: Aldi to open 180 U.S. stores in 2026 as shoppers seek value