In a surprising move, BitMine Immersion Technologies invests $200M in Mr. Beast’s financial platform, aiming to merge DeFi with traditional financial tools. BitMine already holds 4.16M ETH, making it one of the largest crypto investments in a consumer fintech project. Mr. Beast’s platform has 200M+ subscribers.

This investment marks a shift in strategy for BitMine, using growth capital for “moonshot” bets outside of crypto tokens. This move could pave the way for mainstream adoption of crypto finance through Mr. Beast’s massive user base. CEO Jeff Housenbold plans to incorporate DeFi into their financial services platform.

Read more at Yahoo Finance: Tom Lee Backs Mr. Beast with $200M