Spotify is raising prices on its premium plans in the US, with individual plans going up to $12.99, two-person plans to $18.99, family plans to $21.99, and student plans to $6.99. This move makes Spotify the most expensive music streaming platform compared to Apple Music and Amazon Music.

Analyst Mark Mahaney estimates a 4-5% boost in sales and a $270 million increase in gross profit due to the price hikes. He predicts an estimated 842 million euros in incremental revenue from the price increases for three quarters of fiscal year 2026.

Mahaney sees Spotify as a global leader in streaming audio with strong monetization and user growth. He rates Spotify at Outperform with a $750 price target, anticipating a 47% upside from current levels. Of the 41 analysts covering Spotify, 75% rate the stock a Buy or Strong Buy.

Read more at Yahoo Finance: Spotify will net an eye-popping amount of money by raising prices again