Steak ‘n Shake purchased $10 million in Bitcoin as part of its “Bitcoin-to-Burger” initiative to convert cash flow into digital assets. The strategy, launched in May 2025, aims to modernize the company’s financial structure by accepting Bitcoin payments and targeting the crypto demographic.

The firm’s management touts the model as a “self-sustaining system” that has led to double-digit same-store sales growth. Steak ‘n Shake attributes its success to adopting Bitcoin, which has allowed it to outperform the industry and improve food quality.

Despite a recent poll favoring adding Ethereum as a payment option, Steak ‘n Shake remains “Bitcoin-only” to secure loyalty from a specific market segment. The BTC integration extends to employees, with the chain offering the option to receive a percentage of wages in Bitcoin.

Founded in 1934, Steak ‘n Shake operates hundreds of locations in the US and internationally, positioning itself as a forward-thinking company embracing Bitcoin as a viable store of value comparable to fiat currency.

Read more at Yahoo Finance: American Burger Chain Makes $10 Million Bitcoin Purchase