Guggenheim Investments re-enters the ETF game with Ultrashort Bond ETF and five others after selling $37 billion business in 2017. DoubleLine also files for Ultrashort Income ETF. Ultrashort bond ETF inflows hit record $90 billion last year. Fixed income active management gains traction with investors seeking ultrashort income options.

Todd Sohn notes potential rate cuts by the Fed could drive investors to ultrashort bond ETFs. DoubleLine and Guggenheim have significant industry reach. DoubleLine manages $2 billion across eight ETFs. Guggenheim has $50 billion in mutual fund assets, seeing $400 million in net inflows last year.

Fixed income ETFs, especially active management, have seen significant growth. Investors show interest in ultrashort income products. Client demand and distribution key factors for success. ETF landscape continues to evolve rapidly, offering opportunities for advisors and capital allocators to navigate the changing market.

Read more at Yahoo Finance: Why This $357B Asset Manager Is Getting Back in the ETF Game