Burberry reported 3% growth in comparable sales in Q3 2026, showing improvement from the previous quarter. Sales in Greater China, especially, were positive, with a 6% increase. Sales to Chinese consumers globally also saw an uptick. The success of collections with younger consumers and outerwear momentum are positive signals for the brand’s turnaround.

Investors are watching Burberry for signs of success in its brand transformation and market trends. Sales in China, specifically, are a key indicator of growth recovery. The company’s performance reflects positive momentum and is in line with market expectations. Shares are currently considered fairly valued based on the new strategy’s success.

Read more at Morningstar: Burberry: Improvement in Sales Trends Continues; China a Bright Spot