MercadoLibre (NASDAQ: MELI) stock rose 3% after ResearchAndMarkets.com confirmed its leading position in the Chilean e-commerce market. Chile’s B2C market hit $12.6 billion in 2025 and is expected to grow 7.6% annually, with two-thirds of Chileans shopping online. MercadoLibre and rival Falabella dominate the market.

With a $104 billion valuation, MercadoLibre trades at 50 times earnings but only 12 times free cash flow. Falabella, valued at $18 billion, trades at 17 times earnings and 15 times free cash flow. While Falabella is growing rapidly, MercadoLibre remains the leader in the Chilean e-commerce market.

Considerations for investing in MercadoLibre include the potential for high growth in the Latin American e-commerce market. The Motley Fool Stock Advisor team did not include MercadoLibre in their top 10 stock picks, which have historically produced significant returns. Stock Advisor’s total average return is 937%, outperforming the S&P 500.

Read more at Nasdaq: Why MercadoLibre Stock Just Popped