Hugo Boss plunges 18% on pessimistic sales outlook in worst day since 2016

From CNBC:

Shares of Hugo Boss plummeted 18% after warning of potential failure to meet 2025 sales target due to weakening consumer demand. Despite reaching 4.2 billion euros in sales in 2023, CEO Daniel Grieder foresees slower growth of 3% to 6% in 2024, possibly delaying the 5 billion euro goal. The company remains optimistic, positioning itself as an “affordable luxury” brand amidst challenging market conditions.



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