Shares of The Trade Desk (NASDAQ: TTD) fell 8.5%, with a 7.1% drop as of 3:13 p.m. ET. The sudden departure of CFO Alex Kayyal, effective immediately, left investors puzzled. The company appointed Tahnil Davis as Interim CFO, reassuring investors of their fourth-quarter financial guidance.

The Trade Desk has faced challenges after missing guidance last year. CEO Jeff Green attributes the stumble to execution missteps. The adtech industry’s competitiveness poses a threat, with concerns about losing ground to rivals like Amazon. Stock has dropped 75% since 2025, raising questions about the company’s future.

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Read more at Nasdaq: Why The Trade Desk Stock Is Plummeting Today