ANTA Sports has acquired a stake in Puma, becoming the largest shareholder in the German company. The deal is part of ANTA Sports’ global strategy and aims to accelerate growth in the sports market, including China. They do not plan a takeover but seek future collaboration.

Puma, headquartered in Germany, operates in over 120 countries and is involved in various sports globally. Despite facing challenges, Puma remains a strong brand with potential for growth. ANTA Sports admires Puma’s brand value and hopes to support its revival through the partnership.

After reporting a decline in sales in Q3 of FY25, Puma secured over €600m in new financing in December 2025. This includes a bridge loan and credit lines to enhance financial flexibility. The deal with ANTA Sports is subject to regulatory approval and expected to close by year-end.

Read more at Yahoo Finance: ANTA Sports strikes $1.7bn deal for 29% stake in Puma