Southwest Airlines ended its open-seating policy after more than 54 years, introducing assigned seating. Prices for new, roomier seats range over $70. Passengers had mixed feelings about the change; some were relieved while others felt the airline lost its uniqueness. Southwest is aiming to increase revenue and meet customer preferences.
The change follows a trend in the airline industry where assigned seating has become the norm. Southwest flight attendants welcomed the change, finding the previous open-seating policy stressful. Customers are now assigned specific seats before boarding, with gate agents providing clear instructions. The new boarding process includes digital screens to guide travelers.
Southwest Airlines made the change to assigned seating due to consumer demand for more certainty in seating arrangements. Market research showed that 80% of customers prefer assigned seats. Investors also pushed for the change to increase fees and improve profit margins. The airline forecasts a positive impact on revenue from the new seating policy.
In addition to assigned seating, Southwest Airlines has also implemented new bag fees and other changes to increase revenue. The airline’s stock has risen over 26% in the past year, outperforming other airlines. Investors are optimistic about Southwest’s financial outlook, with expectations of tripled earnings this year. The airline anticipates significant earnings from the new initiatives. Southwest Airlines replaces plastic boarding cards with digital passes. Comedian Adam Mamawala sets alarm during set to secure A51 spot. Southwest’s last passengers without seat assignments board in Honolulu. Settlement reached with activist investor Elliott. Customers may face challenges adjusting to new policies. Mamawala now loyal to Delta but still flies Southwest occasionally. Southwest devotees express mixed feelings about changes.
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– The US economy added 943,000 jobs in July, surpassing expectations of 870,000.
– The unemployment rate dropped to 5.4%.
– Average hourly earnings rose by 0.4%.
– Job gains were seen in leisure and hospitality, professional and business services, and transportation and warehousing sectors.: Southwest ends open seating after 54 years. We took the last flight