Apple shares started strong in 2025, up 11%, but fell 9.3% at year-end. In 2026, the stock rebounded 4.7%, including a 1.12% gain on Jan. 27. iPhone sales are on track for the best growth in four years, driven by demand for the Pro lineup and Google-powered AI features. Wall Street approves of Apple’s AI strategy shift with Google’s help, leveraging its two billion device user base.
Apple saw a surge in iPhone 17 sales in Q4 2025, with Greater China sales up 15%. Apple also captured a 20% share of the global smartphone market in 2025. Analysts project a 13.8% increase in iPhone sales for the Oct-Dec quarter, the fastest pace in over four years.
Apple has an average brokerage recommendation of 2.02, with 21 Strong Buy and three Buy ratings. The average price target is $289.21, a potential 11.98% increase. ETFs with exposure to Apple include GXPT, IXN, VGT, FTEC, and IYW. Apple stock is currently at $258.27 with a Zacks Rank #3 (Hold) and Momentum Score of A.
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Read more at Nasdaq: Apple-Heavy ETFs in Focus as iPhone Sales Power Holiday Quarter