Exec Edge hosted a fireside chat at the ICR Conference 2026 with CEO Maximilian Martin from Enhanced. They discussed the launch of The Enhanced Games in Las Vegas, revenue streams in sports entertainment, and Enhanced’s intention of going public via a SPAC deal with A Paradise Acquisition Corp.

Maximilian Martin, CEO of Enhanced, has a background in technology investment banking and entrepreneurial leadership. Enhanced, a sports competition and performance products company, recently announced plans to go public at a $1.2 billion valuation, aiming to revolutionize the Performance Medicine category.

The Enhanced Games will prioritize scientific innovation and integrity in elite sports competition. The inaugural event on May 24, 2026, at Resorts World Las Vegas, will offer financial incentives to athletes while ensuring their safety through medical supervision and scientific oversight. Enhanced believes in celebrating athletic excellence and unlocking athletes’ full potential.

Read more at Yahoo Finance: Enhanced CEO Maximilian Martin on Enhanced Games: ICR Conference 2026