Mahou San Miguel launches Vamos brand in Egypt, a non-alcoholic malt beverage with four variants. Non-alcoholic drinks now make up 30% of sales volume. Entry into the Middle East reflects internationalization strategy and growing demand for malt drinks.

Vamos by Mahou is tailored to meet the demand for malt beverages in Egypt. Mahou San Miguel’s first non-alcoholic offering in the US, Founders Nonetheless, is a lager-style beer with 0.5% abv. The Spanish brewer also acquired the remaining stake in Founders Brewing last year.

Vamos by Mahou is already available in Egypt through grocery and food retail channels. The brand will soon be rolled out to the hospitality sector and convenience stores. Mahou San Miguel continues to expand its non-alcoholic portfolio with recent additions in Spain like Refeel and Café 170º.

Read more at Yahoo Finance: Mahou San Miguel enters Middle East with non-alc malt drinks NPD