Super Bowl 60 in Santa Clara, California will showcase high-priced commercials. Prediction market platforms like Kalshi and Polymarket allow users to bet on which companies will run ads during the game. Super Bowl commercials have hit record highs, with NBC selling out ad inventory averaging $8 million per 30-second spot. Technology companies lead ad purchases, with newcomers making up 40% of advertisers this year.

Prediction markets like Kalshi and Polymarket offer trades on Super Bowl predictions. Contracts are priced between $0 and $1, with winners receiving $1 minus fees. Spotify’s contract spiked and settled on Kalshi. Other prediction trades include the halftime show songs and attendees. Insider trading concerns arise due to employees knowing about their company’s Super Bowl commercials.

The legality of events contracts on prediction markets divides the sports gambling industry. Courts are debating whether sports event contracts are financial derivatives or gambling. The CFTC has withdrawn a proposed rule to ban prediction trades on sports and politics, with new rules forthcoming. Prediction markets continue to grow, fueled by live sports like the Super Bowl.

Read more at CNBC: Super Bowl ad prediction market contracts raise insider trading worry