Moviegoers can expect a slew of familiar franchises on the big screen in 2026, but that might not be enough to save the struggling box office. Popular film series like Star Wars, Marvel, DC Comics, Toy Story, and more dominate the upcoming movie schedule as Hollywood aims to break the $10 billion domestic box office mark for the first time since the pandemic.

The reliance on established franchises has grown in 2026 as the industry faces challenges like declining box office numbers and a shift in consumer viewing habits towards streaming. Industry insiders are concerned that reaching the $10 billion benchmark may be out of reach this year due to production shutdowns, studio consolidation, and changing audience preferences.

Franchise films have been the top earners in Hollywood for years, with sequels, prequels, and remakes dominating the box office. However, some big-name installments are struggling to draw audiences like they used to, leading to uncertainty about the future of franchise-driven cinema and the box office’s ability to hit record-breaking numbers.

Studios are increasingly relying on franchise films to drive box office sales, with the top 10 films representing a significant percentage of the total annual domestic box office. The success of franchises like Marvel Cinematic Universe and Dune demonstrates the power of familiar IP in attracting audiences and generating box office revenue.

The decline in theatrical content production and the rise of streaming services have impacted the box office, with fewer films being released in theaters. Studios are turning to eventizing film releases and promoting must-see experiences in premium theaters to attract audiences. Franchise films are often easier to market and promote in this way, driving box office success.

Franchise films are not only dominating the box office but also extending their reach beyond movie theaters. Major film studios are leveraging their popular IP to create consumer products, theme park attractions, live events, and even cruise ship experiences. Fans of franchises are eager for merchandise and experiences that celebrate their favorite characters and movie moments, driving revenue for studios and creating immersive fan experiences.

Read more at CNBC: Franchise hits keep falling flat, weighing on box office