Mattel CEO believes Barbie's success can revitalize American Girl and Fisher-Price

From CNBC:

Mattel CEO Ynon Kreiz highlights Barbie’s success as a blueprint for the company’s revival, indicating a 44% share price increase since 2018. The “Barbie” film has made nearly $1.5 billion worldwide, generating $150 million in related toy sales. American Girl and Fisher-Price are also undergoing transformations to revitalize their brands, seeking growth opportunities through innovative product lines and entertainment partnerships. Kreiz emphasizes extending brand fanbases through various experiences and products to solidify Mattel’s position across multiple segments. The focus remains on building strong toy brands and expanding intellectual property outside of the toy aisle for long-term success.



Read more at CNBC: Mattel Barbie strategy can revitalize American Girl, Fisher-Price, CEO says