OpenAI is asking advertisers for a $200k commitment to place promotions within ChatGPT responses, requiring upfront spending for consideration in the initial live launch. Examples show promoted posts for related queries, indicating potential value in increased brand presence. However, the effectiveness and conversion rates of ChatGPT ads remain uncertain. SparkToro tests suggest AI responses can vary, impacting the relevance of brand mentions. The value of supplementary mentions versus direct brand placement within AI responses is also debated. The impact of ChatGPT ads on conversion rates and the overall user experience is yet to be determined. OpenAI’s ambitious revenue projections for 2025 indicate the need for significant profits to sustain its operations and AI ambitions. As AI enthusiasm wanes, the sustainability and profitability of AI projects, including OpenAI, will be scrutinized.
Read more at Yahoo Finance: OpenAI Asks ChatGPT Advertisers for $200K in Commitments
