From GlobeNewswire:

The augmented reality market is projected to reach USD 71.2 billion by 2028, with a CAGR of 23.2% from 2023-2028. The virtual reality market is expected to reach USD 29.6 billion by 2028, with a CAGR of 18.0%. Companies in this sector include Google, Microsoft, Sony, META, Samsung, HTC, Apple, PTC, and Lenovo. Sony, a major player in electronics, offers various products and services globally, with segments like Games & Network Services, Entertainment, and Financial Services. HTC Corporation specializes in smartphones, VR devices, and electronic products, with significant achievements in the VR market. Investments in AR are increasing, driven by advancements in hardware and software, as well as industry leaders integrating AR solutions. Privacy and security concerns remain a challenge in AR development. However, the opportunity lies in crafting dynamic consumer experiences and immersive campaigns using AR technology. A major challenge is the high demand for robust network infrastructure to support AR applications effectively.



Read more at GlobeNewswire: Augmented & Virtual Reality Companies