Coinbase’s Super Bowl ad featuring the Backstreet Boys song “Everybody (Backstreet’s Back)” divided opinions online, but the crypto exchange says sparking conversations was the goal. The ad marked Coinbase’s return to the Super Bowl after four years, following a popular QR code ad that crashed their website in 2022. Some praised the latest ad for its simplicity, while others criticized it amidst market turmoil and political ties to the Trump administration.

Coinbase CEO Brian Armstrong defended the ad, stating that it takes something unique to break through the noise of Super Bowl commercials. Despite mixed reactions, some attendees at Super Bowl parties enjoyed the ad, with one engineer noting that half the people at their party sang along and laughed when they realized it was a Coinbase ad. The ad sought to bring people together and highlight the growth of the crypto community.

Read more at CoinTelegraph: Coinbase Returns to Super Bowl With Lo-Fi Karaoke Ad