Target is increasing store staffing while cutting around 500 jobs at distribution centers and regional offices to improve the customer experience under new CEO Michael Fiddelke. This includes reducing store districts and investing in more front-line store employees, maintaining starting wages of $15 to $24 per hour.

Fiddelke aims to drive growth at Target, which has seen stagnant sales for four years and cut 1,800 corporate roles last year. The company has faced criticism for losing its edge in customer service and merchandise, and backlash over various political and social stances. Competition from Walmart and economic challenges have added pressure.

Fiddelke’s priorities as CEO include restoring Target’s reputation for style and design, providing a consistent customer experience, and utilizing technology for efficiency. Target needs to simplify operations for store managers and employees, who now handle both in-store customer needs and fulfillment tasks like curbside pickup and online orders.

Target will reveal more details of its turnaround strategy, along with holiday-quarter results and full-year forecast, on March 3 at an investor event in Minneapolis. The company made changes last year to its online order fulfillment process, designating specific stores for picking and packing online orders for shipment to customers’ homes.

Read more at CNBC: Target steps up investment in store staffing, cuts about 500 other roles