The Super Bowl attracted 127 million viewers, with advertisers shelling out up to $4 million for a 30-second commercial spot. Tech industry observers note a trend: if there’s novel tech in Super Bowl ads, a bubble may soon burst. In 2000, the dot-com bubble popped after heavy Super Bowl tech ads.

The 2022 Super Bowl featured four crypto companies – Coinbase, Crypto.com, eToro, and FTX – each spending an estimated $6.5 million for a 30-second commercial slot. However, months later, the crypto market unraveled, with several major players facing insolvency. The following year, only one crypto-related ad was aired.

Coinbase’s Super Bowl ad received poor ratings, failing to establish a clear connection to the brand or its value proposition. Despite this, the crypto industry has made legislative strides. Coinbase’s return to the Super Bowl may signal continued promotion of crypto brands on a large advertising platform.

While Crypto.com didn’t run any crypto-related ads at the Super Bowl, it unveiled its new AI platform called AI.com. The event featured 10 AI-related ads, sparking concerns about a potential AI bubble burst. Despite doubts about profitability, tech companies continue to emphasize user onboarding in their ads.

E-Trade’s survival after the dot-com bubble and Coinbase’s appearance at the 2026 Super Bowl suggest that some companies may weather the storm. The AI bubble could burst, but history shows that a few survivors may emerge. The future may hold commercials highlighting companies’ resilience in turbulent times.

Read more at Cointelegraph: Do Super Bowl Ads Predict a Bubble? Dot-Coms, Crypto and Now AI