Ring’s Super Bowl commercial for its AI feature “Search Party” has sparked privacy concerns. The tool helps find lost pets by accessing Ring camera footage in a neighborhood. Critics fear misuse for tracking people, despite Ring’s privacy safeguards. Some customers are reevaluating Ring products amid worries about AI surveillance capabilities.

AMZN stock closed at $204.08 on Wednesday, down 1.36%, but is trading 0.20% higher at $204.49 in after-hours activity on the NasdaqGS.

Read more at Nasdaq: Ring Super Bowl Ad Promoting AI Pet Search Raises Privacy Fears