Coinbase CEO Brian Armstrong defended the company’s karaoke-style Super Bowl ad as a tactic to grab attention in a competitive market. Despite criticism for lacking educational content on cryptocurrency, Armstrong emphasized the importance of being noticed first. The ad featured a 60-second karaoke screen with Backstreet Boys’ “Everybody” but failed to resonate with viewers, ranking lowest on USA Today’s Ad Meter. In contrast, Coinbase’s 2022 QR code ad was a hit. Coinbase reported $1.78 billion in fourth-quarter revenue, falling short of expectations but beating earnings estimates. The platform briefly faced downtime disrupting user trading, later resolved by the support team. Zcash surged 22% in 24 hours and over 40% in a week.

Read more at Yahoo Finance: ‘The First Step Is Even Being Noticed…’