UK e-commerce group THG partners with The Trade Desk to offer self-serve access to audience data from its beauty platforms. Advertisers can target segments across Cult Beauty and LOOKFANTASTIC sites, covering high-value customers, browsers, and lapsed users. Data can be used on the open internet, including connected TV and audio, with the ability to link campaign activity to sales. THG Beauty Media plans to expand its retail media and data offering using insights from its online beauty retail businesses. LOOKFANTASTIC and Cult Beauty collectively reach millions of UK online beauty shoppers, offering brands closed-loop attribution at e-commerce scale. This collaboration allows brands to apply retail data across the funnel and extend campaigns across premium open-internet inventory. The Trade Desk’s data partnerships general manager Tim Abraham said the partnership enables advertisers to access event-level data to build custom segments and measure performance without the need for a retailer clean room. Last year, THG agreed to sell flavour manufacturing laboratory Claremont Ingredients to Nactarome Group for £103m ($136.8m) in cash. The disposal of Claremont from THG Nutrition aimed to streamline operations, focus on core activities, and support a shift towards a net cash balance sheet.

Read more at Yahoo Finance: THG to share beauty retail data via Trade Desk platform